Natural Products • Talented Stylists • Exceptional Results
our approach: We compliment our hair styling expertise with the most natural products available on the market that achieve exceptional results for all hair types.
AMMONIA-FREE • PPD-FREE • ORGANIC INGREDIENTS
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Oway = organic way
Salon elle is proud to use Oway products which are grown in the hills of Bologna, Italy with the biodynamic method.
Zero-mile plants, shrubs and aromatic herbs are transformed into Organic Way ingredients.
The Biodynamic Method
The biodynamic method is the purest and most effective type of cultivation: free of pesticides, herbicides, insecticides and synthetic fertilizers used in conventional agriculture, it respects the plant and the environment following 3 fundamental principles:
Keep plants healthy without using any chemical substances
Keep fertile soil in cultivation using biodynamic preparations and cumulus
Rely on the moon influence for proper sowing and harvesting and to obtain ingredients rich in active and nutritious elements.
Picked in their balsamic period, herbs are distilled locally in steam current, and transformed into essential oils, hydrolates and extracts by traditional, natural methods and without the use of synthetic solvents.
Organic and biodynamic raw materials are combined with carefully selected natural ingredients, like pure oils, waxes, butters and emollient plants, and the purest and most sustainable active and functional ingredients. Aggressive and potentially harmful synthetic products are replaced by natural and more delicate alternatives.
Each product is formulated according to the principles of the most advanced green chemistry which guarantees a perfect balance between natural formula and professional performance.
Fair Trade + Low Waste
Oway works to support the development of the poor countries. Fair trade raw materials are obtained through sustainable development projects that promote the economy of and respect for local communities.
PETA Cruelty Free recognition and certification in the U.S. No OWAY product has ever been tested on animals.
Oway uses amber glass which protects the botanical extracts contained in our formulas, safeguarding their integrity and shielding them from UV rays and is 100% recyclable and reusable.
Oway only uses essential packaging to minimize the environmental impact and uses renewable energy in its production facilities.